With the ever-changing growth, development and needs dictated by the global community, businesses, and markets all over the world will have to adapt. However, these are not confined only to businesses per se.
It is a drink that spans all ages, colors, races, and countries. The Coca-Cola Company is one that has been around for over years, and has used this time to perfect its marketing strategy.
The success of the company was built on many people with the great business knowledge and know-how to take a simply drink, and make it into a symbol that represents humanity. This paper will focus on not only the globalization of Coke, and Coke as a company, but also what advertising and media strategies have been used to help in the discourse of its globalization.
The Company and its subsidiaries employ nearly 31, people around the world. Syrups, concentrates and beverages bases for Coca-Cola, the Companies flagship brand, and over other Company soft-drink brands are manufactured and sold by the Coca-Cola company and its subsidiaries in nearly countries around the world.
As you can see from the above geographic groups, everyone around the world has access to Coca-Cola. It is a global industry, which will be discussed in great detail. One important fact that is often overlooked is that Coca-Cola does not just deal with the soft drink coke. At the heart of this approach is the bottler system.
The company has business relationships with three types of bottlers: Coca-Cola is considered one of the first truly global companies. It is through this title that Coke has learned the importance of respecting cultural differences and also to recognize the humanity that links us all as people.
It is only through time and further education that the company continues to learn how to please its market worldwide. The following are brief overviews of a few countries where Coca-Cola has used their strategies to help their drinks become part of the culture… Argentina — Coca-Cola production began in Argentina in On the first day the product hit the streets, seven bottle cases were sold, plus eighteen single milliliter bottles.
By the end ofsales in Argentina amounted tocases using 20 distribution trucks.
At present, Coca-Cola de Argentina S. Belgium — Belgium was introduced to Coca-Cola in Coca-Cola has been the number one soft drink in France sinceand its total sales have doubled in eight years. Coca-Cola France has created more than jobs and has invested more than 3 billion francs in France since Today, French consumers drink an average 88 servings of Coca-Cola products each year.
Italy — Coca-Cola was first introduced in Italy in The Coca-Cola business system currently employs approximately 3, people in Italy.
Today, Italian consumers drink an average of servings of Coca-Cola products each year. There are 12 bottling plants throughout the country, serving more thanretail outlets, producing a wide range of Coca-Cola products, including Fanta, Sprite, Nestea, Kinley Tonic Water, Beverly, Bonaqua and Minute Maid products.
Japan — Japan is one of the most competitive soft drink industries in the world. There are more than 7, different soft drinks sold in the country and different soft drink manufacturers. Some 1, new soft drinks are launched every year. Coca-Cola is the market leader in soft drinks in Japan.
The Coca-Cola product range in Japan includes more than 25 brands and 60 flavors. The Coca-Cola system maintainsvending machines, more than two times as many in its nearest competitor. The countries listed above are those that are economically stable, and are relatively easy to market a product, like coke, in.
But some countries do not even have clean drinking water, good educational facilities, or good continuing education programs for children and young adults. Coca-Cola, as a company, realizes this. The company realized long ago that before you promote a drink in a country like this, you need to first help it a little — get it somewhat back on its feet.
And that is exactly what the Coca-Cola Company did and still does. The Coca-Cola Foundation was formed, with the sole purpose of helping those in need. Many of the needs that are focused on are educationally based. With operation in nearly countries, the company frequently encounters the great gap between those who thirst for learning and the adequate educational resources available to them.
Youth for Understanding, another Foundation-supported program, provides students with firsthand exposure to other cultures, helping to broaden the worldview of all that participate. The focus that the company has on global understanding leads the Coca-Coca Foundation to make possible the annual J.
Two specific examples of how Coca-Cola has helped those in need are the following: In the Philippines, where there is a vital need for elementary schools, the Foundation supports the Little Red School House project, building schools with multigrade classrooms in rural areas.
Already 31 Project Hope schools are complete, changing the educational landscape for at least 20, children.Coca-Cola Company was initiated years ago in the year for the purposes of creating refreshing drinks for consumers in Atlanta, Georgia.
Globalization Coca Cola Globalization describes the proliferate synthesis of the world’s economic, political, technological and socio-cultural systems through the liberalization of international trade and investment or the reduction of barriers to international trade such as tariffs, import quotas and other related import and export restrictions.
Coca Cola Analysis Essay. Acct Coca-Cola Analysis 8/16/ The Coca Cola Company is the world’s leading owner and marketer of nonalcoholic beverage brands.
The company that I chose to analyze is the Coca-Cola Company. Founded in , it has now emerged as the world's largest manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce more than beverage brands.
The impact of globalization has affected the manner in which the Coca Cola basic principles of human resource management as a whole is applied on the global scale, to enhance coordination of human resource management to be more effective. Coca Cola Company Essay Examples.
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